![]() World War II was the golden age of pinups. Only Betty Grable, smiling cutely over her shoulder in a white bathing suit and heels, with legs that went on forever, sold more pin-ups. The US Navy named her, “The Red-Head We Would Most Like to be Ship-Wrecked with”. Eventually, the picture became one of the most famous and most frequently reproduced American pinup images ever.īy the end of the war, more than 5 million copies of this photo were sold. And soldiers took the silk-and-lace picture along to remind them of home. The perfect frame.įour months after Hayworth’s photo was published, America went to war. Pollard spoke up: “Rita, take a deep breath.” That was it. ![]() She knelt on a bed in the nightie, looking provocative, and Landry snapped away. Pollard and photographer Bob Landry met Maskel at Hayworth’s apartment. ![]() Morris in his book “Get the Picture: A Personal History of Photojournalism” remembers: One day, a Columbia Pictures press agent named Magda Maskel suggested photographing Rita Hayworth in a black lace nightgown that Maskel’s mother had made. However, Landry thought this added more depth and mysterious allure to the picture and submitted it to the magazine. The redheaded beauty was kneeling on a bed made up with satin sheets, her silky nightgown is white, with black lace trimming the low-cut top.īob Landry, the photographer, took many photos of Hayworth, but his favorite was an accidental one – his flash was too bright and this is mirrored in the black silhouette reflected at Hayworth’s back. A few months before Pearl Harbor was attacked, LIFE magazine ran a black-and-white photograph of an up-and-coming movie actress named Rita Hayworth.
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